Rome, October 18th, Palazzo Firenze, animated by a dj set that filled with music the streets and squares of the area. It has been the location for an amazing event in the earth of central Rome: “ the iconic Fred’s collection”, a celebration of the jewels of the historic French Maison, wich, this year, celebrated 10 years partnership with the historic roman brand, Maison Bedetti Roma 1882.
The iconic models of the Maison Fred are been exposed in the internal stairs of the palace, made available for a “touch and feel” experience, studied for the guests, eager to try on some of the most luxurious and precious jewels of the collections.
On display were the exquisite jewels of the Maison, as the ones of the collection “Chance Infinie” and “Pretty Woman”.
Some showcases, put in hall where, at the end of XIV century, Caravaggio painted many of his works, contained other high jewels masterpieces, often characterized by precious stones, with vivid colours and elegant combinations. It couldn’t miss the “Force 10”, introduced during the ‘60s and became a real symbol of the brand and one of the best seller of the historic boutique Bedetti, located in S. Silvestro square, which first in Italy married the Fred brand, now a brand of the LVMH group (Moët Hennessy Louis Vuitton), in 2014.
In addition to Stefano and Marcello Bedetti, the true stars of the event, the evening was attended by many well-known faces from show business. Among the many were actors and actresses Danny Mendez, Nadia Bengal, Veronica Ursida, Giuseppe Maggio and Alexander Stuart, influencer Viktoriia Bogodist, voice actor Elena Perino, American producer Peter Ogunsalu, Turchese Baracchi and Davide Palusci and jewellery designer Erica Gronchi.
